Bagels and Business


Seth Goldman

Co-Founder & TeaEO Emeritus of Honest Tea and Executive Chair of Beyond Meat

 Thursday, July 12* | 7:30 AM

Free RSVP 

Alan Meltzer, founder of the Meltzer Group (now NFP), will facilitate the discussion. You will
hear how Seth Goldman grew Honest Tea from an idea in his kitchen to an international brand
carried in more than 140,000 outlets. Seth Goldman is part entrepreneur and part activist, but
he readily admits that in order to make impact happen, business has to be booming.

Event Sponsor

He will share anecdotes of how two outsiders to the beverage industry managed to overcome the odds as well as new insights from his newest venture, Beyond Meat. From a commitment to transparency to unconventional marketing techniques, he looks at what it means to be a mission-driven innovator and how values-based leadership, passion, and sound economic theory combine to create a culture that is constantly asking, “What is NEXT?”


  • 7:30 AM | Breakfast** & Networking
  • 8:00 AM | Moderated Discussion

*This event was originally announced to take place on June 13. Please note this date change.
**Dietary laws observed

For more information, please contact Adam Tennen at or 301-348-3815

About Our Speaker

Seth Goldman, Co-Founder & TeaEO Emeritus of Honest Tea and Executive Chair of Beyond Meat

Speaker Bio

I co-founded Honest Tea out of my home in 1998 with Barry Nalebuff of the Yale School of Management. Today, Honest Tea is the nation’s top-selling organic bottled tea and is carried in more than 130,000 outlets. Under my leadership, Honest Tea developed innovative partnerships with its organic and Fair Trade Certified™ suppliers. I now split my time between Honest Tea and Beyond Meat, where I am the Executive Chairman of the Board.

I graduated from Harvard College (1987) and the Yale School of Management (1995), and am a Henry Crown Fellow of the Aspen Institute. Barry and I are the authors of the New York Times bestseller Mission in a Bottle, a business book told in comic book form, which was published in September 2013.